Weir has introduced its refreshed brand – Mining technology for a sustainable future – in a move that, it says, encapsulates the company’s commitment to providing innovative end-to-end solutions that accelerate the transition to smart, efficient and sustainable mining.
The company says: “The mining industry that we serve is in a period of change – it recognises the need to scale up and clean up to deliver more of the critical metals needed for the energy transition, and produce them in a more sustainable way.
“Weir – as a united brand – is at the heart of that change, as the strategic partner that our customers can call on as they lean into their biggest challenges.”
Weir says it has changed and reshaped its business over the past few years to focus on mining technology. “We have a clear strategy and a strong purpose – to enable the sustainable and efficient delivery of the natural resources essential to create a better future for our world, ” it says, adding that this is the right time to refresh itsbrand to support that.
It added: “Our new brand represents who we are as a company, what’s important to us and what to expect from us – not only in terms of mining technology or financial returns, but from our culture, our values and our focus on creating a safe, diverse, inclusive and equitable workplace.
“Weir has over 150 years of experience of powering progress in the world’s major industries. Today our combination of deep customer insight, world-class engineering and materials science, enabled by intelligent automation, have never been more relevant as we help our customers transform, with technology to help them move less rock, use less energy, use water wisely and create less waste.
“Mining technology for a sustainable future is exactly what we do at Weir…and that puts us in a strong position to lead in the new mining era.”
It said that today marked the start of the new brand introduction with more to come over the next few months.
