Volvo Cars Launches Free Home Charging Initiative, Starting in Sweden – CleanTechnica

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Volvo Cars is offering Swedish car buyers one year’s free electricity to charge their new fully electric car at home, with the launch of its free charge initiative. Volvo Cars is partnering with Swedish energy company Vattenfall to introduce this offer, which aims to make the switch to fully electric cars more attractive and accessible for more customers.

From February 2026, new fully electric car customers in Sweden will benefit from complimentary fossil-free home charging for one year, unlocking up to 25,000km of free fully electric driving per year.* The offer applies immediately to private customers, whether they purchase or lease their car.

Customers will be able to benefit from the offer through an electricity contract with Vattenfall, and the smart charging feature in the Volvo Cars app, when available.

Smart charging actively supports the energy system by shifting the charging to times of lower cost and typically lower CO2 emissions. The app will track the car’s energy consumption and allow owners to monitor the car battery’s charging status. The electricity costs for charging their car will be calculated and deducted from their monthly Vattenfall bill.**

“We are listening to our customers, and by providing free charging offers we hope to create value for them and accelerate our collective journey to a smarter, greener society,” says Alejandro Castro Pérez, Vice President of Energy Solutions at Volvo Cars.

From Sweden to the world

Insights from the first phase in Sweden will lay the foundation for a broader global rollout across the globe, where Volvo Cars will develop partnerships with other sustainable energy providers. The plan is to scale and adapt the initiative in Europe and beyond.

A key ambition is to showcase Volvo Cars’ vision of how cars can play an active role in the future energy ecosystem. When vehicle-to-everything (V2X) becomes available in 2026, Volvo Cars will expand the programme to include a special offer for bi-directionally enabled cars, such as the EX90.  Customers will then be able to use their car battery as an extra energy supply, for example to power their home or sell energy back to the grid.

Volvo Cars and Vattenfall have a longstanding history of collaboration in sustainable mobility. Together, they have worked to make electrification more accessible and impactful through initiatives such as the development of the world’s first diesel plug-in hybrid — the Volvo V60, launched in 2012 — and Vattenfall’s supply of fossil-free energy to Volvo Cars’ plant in Torslanda, Sweden.

“We warmly welcome this initiative from Volvo Cars to boost a future where everyone can choose fossil free ways of transportation,” says Branislav Slavic, Head of Customers & Solutions at Vattenfall Nordics. “Volvo Cars adding an offer of free home charging from Vattenfall, when purchasing a new electric car, is a positive, sustainable step. Working together to encourage the use of electric cars with fossil free electricity, starting in Sweden, is incredibly inspiring.”

The two companies share a common goal: to accelerate the transition to electrification and help customers get the most out of their electric cars, while lowering the threshold for new customers to switch to electric driving.

Volvo Cars already has five fully electric models on the road, and the new EX60 is set to be launched in January next year. In addition, there is a well-balanced line-up of Volvo plug-in hybrids and mild hybrids for customers who aren’t quite ready to go fully electric.

The small print 

* To benefit from the offer, customers must have an active electricity retail contract with Vattenfall and charge the BEV under the same electricity meter (villa or semi-detached house), using the smart charging feature in the Volvo Cars app.

**Savings will vary depending on the type of electricity contract, the amount of energy charged, and the electricity price; limited to maximum 1.5 SEK / kWh average consumption per month. Volvo Cars will cover up to 5,150kWh per year, which corresponds to 25,000km of driving based on the EX90 WLTP driving cycle. Eligible customers will be guided through the sign-up process, and free charging will start in February 2026. For full terms and conditions, please visit https://www.volvocars.com/se/l/erbjudanden/fri-hemladdning/.

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Volvo Cars in 2024 

For the full year 2024, Volvo Car Group recorded a record-breaking core operating profit of SEK 27 billion. Revenue in 2024 amounted to an all-time high of SEK 400.2 billion, while global sales reached a record 763,389 cars.

About Volvo Car Group 

Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm exchange, where it is traded under the ticker “VOLCAR B”.

“For life. To give people the freedom to move in a personal, sustainable and safe way.” This purpose is reflected in Volvo Cars’ ambition to become a fully electric car maker and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to achieve net-zero greenhouse gas emissions by 2040.

As of December 2024, Volvo Cars employed approximately 42,600 full-time employees. Volvo Cars’ head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars’ production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centres in Gothenburg and Shanghai (China).