London, 06 September, 2023, (Oilandgaspress) – Today marks a special moment for a car at the very pinnacle of the Toyota portfolio―Century.
Century is a singular automobile representing the height of Japanese sensibilities.
Born as the pride of Toyota, Century has become the pride of Japan.
It takes a nation to build a Century.
And that nation is changing.
But to understand the future, we must first understand the past.
Every great product is created by great people.
Through those products, they inspire ever greater accomplishments.
Century was named in honour of one of those individuals.
First introduced in 1967, Century commemorated the centenary of the birth of Sakichi Toyoda, founder of the Toyota Group.
The principles of disciplined creativity that Sakichi lived and worked by remain the core principles of Toyota to this day.
During the development of the first Century in the 1960’s, Japan was still a rising economy.
Toyota was yet to compete with exotic imported luxury cars.
When Shoichiro Toyoda commissioned Century, it was a huge gamble.
For over a year, Shoichiro-san worked day and night embedded in the Century team led by Chief Engineer Kenya Nakamura.
Cutting-edge technology alone was not enough―they needed to embrace Japan’s heritage and cultural values to create something completely new and unique.
The philosophy that gave birth to Century was handed down from generation to generation.
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