Porsche Korea is celebrating its 10th anniversary in 2024. To mark the occasion and to thank its Korean customers, Porsche is launching a unique limited-edition Taycan Turbo K-Edition with exterior and interior design elements inspired by Korean culture. The model is available exclusively in Korea.
Designed exclusively for the K-Edition, the logo is based on the shape of a historical royal stamp. Within this symbol, the name ‘Taycan’ is written in traditional Korean characters. The Style Porsche designers have also integrated a racetrack into the abstract representation of the logo. The specialists in the Sonderwunsch team hand-paint this logo in a high-gloss black onto the charging port door on the driver’s side. It is also embossed into the headrests of the seats and into the leather key holder. In Korea, documents and books were traditionally marked with stamps, and the royal stamp was a sign of official certification by the ruler. To this day, the royal stamp still enjoys a high status in Korea.
The second unique selling point of the K-Edition is a special skyline graphic, created in close collaboration with Porsche Korea. The silhouette combines the characteristics of Korean cities, buildings and landscapes. Integrated into this line drawing is the lively cityscape of Seoul, the traditional hanok house with its distinctive roof shape, bridges (the connecting elements of the Korean peninsula and a symbol of its economic power), and the Baekdu-daegan mountain range.