As the energy transition gathers pace, there is an increasing need for energy talent. The global demand for oil and gas is projected to remain roughly stable, while indicators point to substantial growth in supply from new energy sources by 2035., McKinsey, October 18, 2023. The energy industry is therefore facing two significant and interacting areas of talent demand: securing talent to build and run fast-growing new energy businesses and maintaining core talent for traditional oil and gas production.
Transferable competencies can help meet talent demand
Demand for talent from new energy businesses is likely to increase rapidly over the coming decade., McKinsey, October 18, 2023; Statistical review of world energy, Energy Institute, 2023. The good news for renewable energy employers is that knowledge, expertise, and competencies gained in oil and gas are relatively easy to transfer to green energy businesses including carbon capture and storage (CCS), hydrogen, and wind.
McKinsey’s Organization Data Platform analyzed publicly available data from LinkedIn to explore the talent circumstances of new energy businesses globally. They found that employees in the hydrogen space hold similar degree subjects to the degrees of those in traditional exploration and production (E&P) (Exhibit 1). This overlap underscores the high level of knowledge transferability between roles and indicates that there may be growing competition for talent between traditional and new energy businesses.
McKinsey also looked at the tenure of those in hydrogen-related roles and found that nearly four-fifths of employees have worked in the space for less than five years and only 10 percent of the total talent pool have more than ten years of hydrogen-related experience. This means that hydrogen businesses could struggle to find experienced people to fill positions and will need to establish programs to rapidly build expertise.
Traditional upstream businesses continue to need talent
Meanwhile, demand for talent from traditional oil and gas companies is not going away. Globally, McKinsey expects to see broadly consistent demand for workers through to at least 2035. Meeting this demand could be challenging amid growing competition from new energy businesses, and workforce demographics that point to a looming talent crunch.
In the United States, over a quarter of employees are at or near retirement age, many of whom are frontline workers (Exhibit 2). In the United Kingdom, demographics are similar, with 43 percent of offshore workers currently over the age of 45.
While this does not exactly represent a retirement cliff, it does emphasize the importance of maintaining a healthy recruitment pipeline into traditional oil and gas businesses over the coming decade. Energy companies will also need to reckon with—and develop plans to address—the impending loss of a valuable source of technical skills, industry knowledge, and institutional expertise. Thinking creatively about how to manage this aspect of the talent transition now could spur innovation, alternative work approaches, and an entry of fresh talent into the sector.
Competition for employees is also heating up. Since 2016, out of all the employees who left their roles in energy and materials companies, 42 percent moved to a different industry. This underlines the very competitive nature of attracting and retaining talent within the sector.
Companies that lack a clear talent strategy could face a talent shortage in years to come. As one upstream executive put it, “The average age of our rig workers is 58 years old. We expect them to retire in ten years, but the life of our asset is 20 years. We currently don’t have a fact-based view on how big the problem is or how we are addressing it in the future.”
Hiring talent to backfill critical roles and fill new roles presents a unique set of obstacles in the energy sector. Experienced workers are retiring, mid-tenure employees have new opportunities in adjacent industries, and data indicates that fewer new employees are entering this workforce. The percentage of employees with less than two years of tenure dropped from 16 percent in 2012 to less than 4 percent in 2022.
An improved value proposition could attract fresh talent
Another challenge is that the oil and gas sector may not be perceived as attractive by potential employees. Research shows that a compelling employee value proposition (EVP) is strongly correlated with lower attrition rates and that this is an important and influential notion for younger generations (see Employee retention trends and challenges in the oil and gas industry).
To understand the impact of EVP in the traditional upstream sector, McKinsey examined employee satisfaction across industries on a range of dimensions. While oil and gas still scores above average for compensation, it is towards the bottom of the pack for career opportunities, corporate culture, and perceptions of senior management. In short, oil and gas companies tend to score lower on their EVP relative to other industries (Exhibit 3).
However, employees perceive oil and gas companies differently across regions, and EVP scores differ significantly (see sidebar, “Employee value proposition”). Oil and gas employee satisfaction is generally lower in developed markets, whereas jobs in oil and gas are still seen as one of the most desirable placements for top talent in many parts of the world. These regional differences may play an increasingly important role in talent decisions for global operators in the years ahead.
When rating their employers in terms of work–life balance, European employees reported the highest satisfaction (3.8 on a scale of one to five). On the other end, employees from Northern Africa, North America, the Middle East, and the Pacific Islands rated their work–life balance lowest, at 3.5 respectively. On average, Central Asian and Russian employees ranked their employers highest in terms of culture (4.1), career opportunities (3.8), and senior management (3.7), while North American employees expressed lower ratings across all categories except compensation, where Caribbean and Latin American employers ranked highest at 3.9.
Charting a course through the talent transition
Executives in traditional oil and gas businesses may need to think about driving talent transformation to underpin long-term success. To do this, senior leaders could focus on the following five areas and address the associated underlying questions:
- Building strategic talent plans. A successful talent strategy most often hinges on facts rather than intuition when it comes to understanding future talent needs and is anchored in the company’s strategic and business goals. Talent plans can be built up from project-level talent needs to inform an integrated skill-based talent view. Executives could consider: which roles are likely to be impacted by retirement in the next six months, one year, three years, and five years? What are the critical capabilities needed? What are the underlying drivers of attrition? Where are the existing hidden pockets of talent with required skill sets? Do we want to take an incremental approach to manage our talent transition, or do we need to drastically correct course?
For example, one leading aerospace and defence company derisked a $100 million program by focusing on trades talent and attrition and responded with a clear talent strategy, EVP, and improved use of advanced analytics. It was able to reach an equilibrium between talent demand and supply to meet its strategic plans.
- Renewing efforts to transform the employee value proposition. Driven by data, the best efforts aim to achieve specific outcomes. An example of this is retaining more senior talent in the industry by changing the work environment. Another is delaying retirement or creating flexible career paths to allow graduate hires to work across traditional oil and gas companies and new energy businesses within the same company. Executives can ask: what do our employees really value? What are the risks? How are we measuring success? How will we act faster, more nimbly, or under different resource constraints?
A leading energy company established a talent “war room” to bring together resources from across the organization (including programs, human resources, data science, analytics, and IT) to create a faster, more agile, and more streamlined talent management and EVP evolution process. It was able to address short- and medium-term talent challenges head on.
- Modernizing ways of working to meet rising employee expectations and increase productivity. There has been continued uptake of agile teaming and increasing sophistication when devising flexible working policies. Leaders could ask themselves how to make priorities clear from top to bottom in the organization? Where could we release value between functional silos through agile teams? What workplace and hybrid working policies best balance employee satisfaction and productivity? For example, several energy companies are organizing for agility at scale to improve results, speed, and employee experience.
- Taking advantage of global talent markets by revisiting technical hub strategies. This is relevant for both traditional and new businesses. Companies are thinking hard about which activities need to be done “close to the assets” and which could be undertaken in other regions to access the world’s largest engineering talent pools. Questions include: How do we evolve our global mobility programs? What type of talent is critical to have close to the work—for example, frontline talent—and what can be sourced elsewhere—for example, talent from the same regions? How can we adopt a more global perspective for difficult-to-fill technical roles? And how do we leverage talent from other countries with renowned engineering or technical programs and educational institutions?
Several oil and gas companies are reshaping their technical functions, such as engineering, to build and grow hubs in other regions. Such moves provide access to large, high-quality technical talent pools and create stronger central support models.
- Exploring tech such as generative AI to improve productivity and augment capabilities. Recently, many companies have developed proof of concepts for generative AI (gen AI) that can allow employees to spend time doing higher-value tasks. Companies could ask themselves, how could gen AI tools help with knowledge and experience transfer between generations? What opportunities exist to use digital tools to accelerate training for technical and operational hires?
This is an unprecedented time for the energy industry as it transitions into the net-zero world. Like many other industries, the talent that oil and gas companies can attract, develop, and retain will shape the companies of tomorrow. The key question isn’t so much “How do I get enough talent to deliver on my plans?” but rather, “How can we confidently use this transition to our advantage?”
