London, 24 November 2023, (Oilandgaspress) – From November 24th, 2023, to April 7th, 2024, the MAUTO in Turin hosts “Drive Different” exhibition, a temporary installation, running parallel to the permanent museum collection, conceived to celebrate 50 years of the history of mobility. Many legendary models are on display at the museum, cars that stood out over time as innovative, visionary creations, highlighting how the car always represents freedom, even in a constantly evolving mobility context.
The exhibition analyzes the past and future challenges of mobility, inextricably linked to the sustainable development goals, where the automotive sector plays a leading role in providing solutions to protect the environment and the ecological transition.
To complete this journey through the past 50 years, the final area of the exhibition features Lancia Beta Coupé, unveiled in 1973, alongside the true icon of the exhibition, the Lancia Pu+Ra HPE, the brand’s 100% electric manifesto that represents its vision for the next ten years in terms of design, interior home feeling, sustainability, electrification, and effortless technology.
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