London, 31 October 2023, (Oilandgaspress) –Renault Group has just inaugurated the Renault Design Center LatAm at the Ayrton Senna Complex in São José dos Pinhais (Curitiba – Brazil). Located close to the Group’s three plants1, this brand-new design centre will provide the Renault Group with a modern tool for designing vehicles for Latin American markets. It will also enable local designers to participate in Renault’s global creative projects, alongside the Group’s 4 other design centres2 around the world.
Renault Group has had a design office in São Paulo since 2006. With the new facilities of the Renault Design Center LatAm, designers now have a 1,220 m² structure dedicated to creation, from the genesis of the product, the creative and conceptual phase of the model through to the industrial design phase, and suitability for series production (interior and exterior sketches, colour and material design, 3D modelling, computer-generated images to support marketing and communication projects, physical prototypes) with:
The Indoor Showroom Design: an interactive model and prototype evaluation room equipped with a 360º rotating platform and a 216-inch high-definition screen for presentations, modelling and analysis of 1:1 scale 3D vehicle.
The Outdoor Showroom Design: a 500 m2 outdoor space with confidential isolation, allowing models and prototypes to be assessed in daylight from different angles and distances, as well as helping with the choice of colours and patterns.
The Mock-up Workshop: a space dedicated to the development of physical prototypes at different scales to turn 2D design into 3D design.
The Virtual Reality Studio: for “real-time” visualisation of creative proposals in 3D and in high definition
The Creative Lounge: an open space designed to facilitate interactivity and brainstorming between teams, with a view to creating concepts and developing projects.
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