London, 17 January 2024, (Oilandgaspress): – The Renault brand registered a solid worldwide performance with sales up 9.4% (1,548,748 vehicles) compared to the previous year. Proud of its international recognition, Renault is the best-selling French brand in the world.
Renault continues to outperform on the Light Commercial Vehicles worldwide market, with a 19.9% growth, in a market up 10.4%.
One of Renault’s highlights in 2023 was the reveal of its “International Game Plan 2027”, which, with 8 new models between 2023 and 2027, will ensure the brand’s future growth in the markets beyond Europe. In 2023, the development outside Europe was mainly driven by Brazil, Turkey and Morocco.
Europe
The activity was especially strong in Europe with a remarkable growth of 19.3% with 977,635 registrations. Renault outperformed the European market, which grew by 13.9%: the brand gained market share and is moving from 5th to 2nd place in the European PC+LCV (passenger car + light commercial vehicle) market, while continuing its value-based commercial policy with one vehicle out of two sold to retail customers.
The growth in sales has been mainly driven by Spain (+30%), Italy (+37%) and the United Kingdom (+51%).
In France, its domestic market, Renault confirmed its leading position in PC (277,914 sales, +18%) and LCV (112,569 sales, +13%). Clio, the most popular vehicle in France, became the best-selling car with 111,741 registrations in 2023, all sales channels combined. Clio is now #3 in Europe with more than 219,365 units sold.
Renault is also a true European leader in Light Commercial Vehicles5 with a 25.7% growth, in a market up 15.3%. Kangoo/Express (+32.4%) and Master (+14.5%) are the leaders in their segments.
Commercial policy focused on value combined with market share gains
In line with its value-oriented strategy, Renault is accelerating its offensive on the C segment and above (+26%) in Europe.
In the C segment and above in Europe, the Renault brand recorded a 26% sales growth compared with 2022, thanks to the success of Arkana, Austral, Espace E-Tech Hybrid and the Megane E-Tech electric.
The mix and sales channels are virtuous: in its five main countries in Europe, the Renault brand generates more than half its sales in the value-creating market of retail customers. In addition, top-of-the-range versions such as “Esprit Alpine” are appreciated by customers. 51% of the Austral and 44% of the Espace E-Tech Hybrid sales are in the Esprit Alpine version.
Electrification: a winning strategy in Europe
Renault is continuing its electrification offensive (hybrid and all-electric vehicles). The strong technological choices made by the brand are proving to be relevant, in line with customer expectations: an all-electric portfolio on the one hand and a hybrid portfolio on the other, for a more progressive energy transition. Renault has thus accelerated its growth, with a 19.7% increase in sales in one year (270,362 vehicles sold) and took the 3rd place in Europe for electrified passenger cars. Sales volume of electrified vehicles now account for 39.7% of the brand’s passenger car sales.
This trend was supported by a 62% increase in hybrid vehicle (HEV) sales, 185,666 units in total. Austral, Clio and Captur are among the top 10 best-selling hybrid vehicles in Europe.
Megane E-Tech electric, launched mid-2022, is the vehicle that has repositioned the brand in the all-electric market and helped it win over new customers (conquest rate over the competition of more than 50% in Europe). 47,504 units of Megane E-Tech electric have been sold in 2023 and places itself within the top 3 of the sales of its category in Europe.
The Renault brand’s all-electric portfolio will be expanded in 2024 with Scenic E-Tech electric and Renault 5 E-Tech electric.
2024: a historic year in commercial launches for the Renault brand
2024 will be a historic year with 76 new vehicles launches:
2 new all-electric vehicles with Scenic E-Tech electric, offering more than 600 km of WLTP range, and Renault 5 E-tech electric – all-electric pop icon.
2 new hybrid vehicles in Europe, including Rafale E-Tech.
New Renault Master (ICE and all-electric version)
2 new vehicles in markets outside Europe: Kardian and a Renault Korea Motors vehicle. In 2024, the Renault brand will continue to roll out the “International Game Plan 2027”. After Brazil and Turkey in 2023, this year will be highlighted by the deployment of the plan in Morocco and South Korea.
RENAULT GROUP WORLDWIDE SALES BY BRAND
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