London, January 14, 2025, (Oilandgaspress) –––Porsche AG comprehensively renewed its product range, with a generation change for four out of the six model lines: the Panamera, Taycan, 911 and Macan. Porsche has grown in four out of five world regions and achieved historic records. The share of electrified sports cars increased from 22 to 27 per cent. Almost half of them were purely electric vehicles. The sports car manufacturer proved to be robustly positioned in 2024 and delivered 310,718 cars. This corresponds to a slight decline of three per cent compared to the previous year. Another pleasant fact: Porsche customers are increasingly individualizing their vehicles and add on to the standard equipment according to their personal wishes.
Porsche launched its second all-electric model in 2024, the new Macan. “This launch literally electrified us. I am therefore particularly pleased that more than 18,000 examples of the all-electric variant have already been delivered to customers in the past months,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Overall, we proved to be extremely robust in 2024, in a challenging market environment. We have invested a lot in our brand and we are pleased to see that the breakdown of our sales across the individual regions of the world remains very balanced.”
In Europe (excluding Germany), Porsche delivered 75,899 cars last year. That is eight per cent more than in the previous year. In the home market of Germany, 35,858 customers were able to take delivery of their cars – an increase of 11 per cent. With 86,541 deliveries, North America is once again the largest sales region, recording an increase of one per cent compared to the previous year. In China, 56,887 cars were handed over to customers (-28 per cent). The decline is mainly due to the continuing challenging economic situation in this region. Despite this, Porsche is sticking to its value-based sales approach. The aim is to balance demand and sales. The Overseas and Emerging Markets again developed positively with growth of six per cent. A total of 55,533 cars were handed over to customers in this region.Porsche delivered 82,795 Macan in 2024. The 718 Boxster and 718 Cayman models recorded 23,670 deliveries The Panamera accounted for 29,587 deliveries.
| Porsche AG Deliveries |
January – December | ||
| 2023 | 2024 | Difference | |
| Worldwide | 320,221 | 310,718 | -3% |
| Germany | 32,430 | 35,858 | +11% |
| North America | 86,059 | 86,541 | +1% |
| China | 79,283 | 56,887 | -28% |
| Europe (excluding Germany) | 70,229 | 75,899 | +8% |
| Overseas and Emerging markets | 52,220 | 55,533 | +6% |
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