London, 26 April 2024, (Oilandgaspress): –Porsche is firmly underscoring its ‘In China, for China’ strategy at the Auto China 2024 show in Beijing with a special China version of the new-generation Taycan, the market premiere of the all-electric Macan, the unveiling of the freestyle skiing star and Olympic champion Eileen Gu as the new Macan ambassador, and an elaborate, artist-designed ‘Cyber Jungle’ show stand that combines the digital and real worlds.
With its Chinese version of the new Taycan, Porsche is offering a highly attractive entry-level model with market-specific infotainment and connectivity features. Digital solutions developed via the local ecosystem are also among the highlights of the all-electric Macan. Both examples show that Porsche is addressing the individual wishes and needs of the Chinese market in a very targeted manner – and also with the involvement of its own R&D organisation in Shanghai, where German and Chinese developers are working side by side on the future of Porsche, in mixed teams.
Electrification of the model range
Porsche is also systematically driving forward the electrification of its model range in China with the new Taycan and Macan. Together with Audi, Porsche will offer an exclusive charging network for customers of both brands in the future. The aim of the partnership is to offer BEV customers a dedicated and convenient charging experience with as many service points as possible.
In 2023, some 79,283 cars were delivered to customers in China. This corresponds to a 25 per cent share of Porsche’s global deliveries in the 2023 financial year. Chinese version of the new Taycan, Macan Turbo Electric, Auto China, Beijing, China, 2024, Porsche AG
The 18th edition of Auto China runs from 25 April to 5 May. Porsche is using its appearance in the Chinese capital to once again emphasise the enormous importance of the market
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