Motion opens its digital front door

Motion has launched a new online store and knowledge hub to better serve the needs of the resources sector.

A leading distributor of maintenance, repair and operation replacement parts, and a provider of industrial solutions, Motion has announced its new online store and industry knowledge hub: motion.com.au

The innovative platform has been specifically designed to cater to the diverse needs of customers across major industries, transforming their digital experience.

Nick Kerwin, executive general manager of sales, and Zac Gray, head of eCommerce, have hailed the platform’s launch as a significant milestone in Motion’s ongoing commitment to delivering convenience, easy-to-access product information and search features, as well as comprehensive industry knowledge and support.

“The site enhances our branch network by allowing customers to seamlessly shop around the clock and connects them closer than ever to their local branch through live pricing and availability,” Gray said.

Kerwin said the new platform is a major step for the company.

“It enables us to engage with our customers through our online channels and open a digital front door to them,” he said.

“It has been designed from the ground up with the customer in mind, ensuring it’s user-friendly and easy to navigate Motion’s vast range of products.”

The new platform represents a significant upgrade from the previous digital offering, featuring a sleek and highly intuitive user interface that is designed to provide customers with an easy online experience.

The development of Motion’s innovative online platform is a testament to the hard work and dedication of the entire Motion team, with Kerwin and Gray playing active roles in bringing the project to life over two years of meticulous planning and execution.

The Motion team underwent extensive training to ensure smooth site navigation, demonstrating the company’s commitment to providing a seamless and user-friendly experience to its customers. 

Kerwin and Gray acknowledge their colleagues’ tireless work to ensure that the new online store and knowledge hub ticks all the boxes.

Motion’s latest platform has been designed with businesses of all sizes and industries in mind, providing a convenient online experience for customers from the comfort of their devices.

Customers can navigate the extensive catalogue of MRO (maintenance, repair and operations) replacement parts, which includes a range of products such as bearings, power transmission components, hydraulic and industrial hoses, safety products, and material handling equipment from any device.

With just a few clicks, customers can also conveniently access their account information, view their order history and invoices, and check the pricing and availability of products based on their location, making for a swift and stress-free ordering process.

In addition to the online store, Motion’s new platform also includes an industry knowledge hub, converging various useful features into one convenient place.

“The fact that the knowledge hub is available for customers, displaying features like the keyword search, lets them really focus on what’s important, which is a great benefit,” Kerwin said.

“They don’t have to try and look at a whole suite of products, services and engineering solutions and wonder, how do I navigate my way through there?

“Regardless of what industry a customer is in, they’ll be able to access case studies where Motion has visited manufacturers or processing plants around Australia and provided support, so the ability to have instant access to all of that knowledge is a real benefit for businesses.”

Motion unveiled its new online store and industry knowledge hub in August.

By providing a streamlined and efficient way for customers to access the necessary information they need, these new offerings are poised to become indispensable resources for customers of all types.

This feature appeared in the September 2023 issue of Australian Mining.