London, October 10, 2024, (Oilandgaspress) ––– Safety is an essential part of Mercedes-Benz’s DNA and has always been one of the company’s self-imposed responsibilities. The company has shaped modern vehicle safety with its innovations and is still a pioneer in this field today. The brand with the three-pointed star uses this new campaign to demonstrate its claim to building the safest vehicles in the world.
- The new campaign “Defining Electric Safety” focuses on the safety features of the all-electric Mercedes-Benz models. Mercedes-Benz is therefore continuing the communication from autumn 2023, which showed a pioneering frontal crash between two EVs (the EQA and EQS SUV) in public for the first time worldwide.
- The campaign illustrates a situation that could have led to a head-on crash if the assistance systems had not prevented the driver from leaving their lane. In another case, the driver of a crossing vehicle sneezes and accidentally crosses the stop line. Thanks to autonomous emergency braking, the Mercedes-Benz vehicle is able to avoid the probable accident and so protects all road users.
- A small distraction; a little inattention – and a dangerous situation can arise on the road. In such a case, the assistance systems from Mercedes-Benz can help to defuse the situation. This capability is impressively demonstrated by the “Defining Electric Safety” campaign.
Campaign details & media mix
The colour orange dominates the imagery of the campaign. For over 60 years, Mercedes‑Benz crash test vehicles have been painted in this distinctive colour and are associated with safety.
- “Defining Electric Safety” is presented with an impressive fusion of real crash-test images and computer-generated footage. This creates a minimalist aesthetic that is all the more striking.The global social-media campaign about the safety of electric vehicles is launched on the Mercedes‑Benz social media channels under #allforsafety.
- In addition to a variety of assets, such as stills and videos of different lengths, “Defining Electric Safety” includes a campaign film.
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