London, December 06, 2024, (Oilandgaspress) ––– “Made in Sindelfingen” is a traditional seal of quality for Mercedes-Benz customers. It refers to where top-of-the-range models such as the S-Class, which stand for precision and exclusivity, are produced in the ultra-modern Factory 56. However, Sindelfingen is not only the birthplace of the S-Class, but also the home of MANUFAKTUR – the cross-brand individualisation and personalisation programme of Mercedes-Benz. Here, specialised employees contribute their expertise to the areas of textile finishing, interior fittings, fabrication and special paintwork to realise customisations for top-end vehicles. With the strategic further development of the MANUFAKTUR programme, Mercedes-Benz is consistently continuing the tradition of craftsmanship and enhancing the role of Sindelfingen as a top-end vehicle manufacturing location.
Customers with exclusive customisation wishes can now experience the MANUFAKTUR programme up close at several locations at the Sindelfingen site – at the traditional Center of Excellence, in the MANUFAKTUR and now also in the MANUFAKTUR Studio, which officially opened on December 5, 2024.
After customers have configured their dream vehicle at the Centre of Excellence, individual components of the vehicle are manufactured at the MANUFAKTUR with elaborate precision and by hand. In the new MANUFAKTUR Studio, they can then experience first-hand how the vehicle is customised according to their individual wishes. Both locations combine craftsmanship, attention to detail and state-of-the-art production technologies to make individual vehicle dreams or even customised concepts a reality. At the same time, Mercedes-Benz is introducing innovative high-tech manufacturing methods and extensively expanding customisation options.
The MANUFAKTUR individualisation and customisation programme consists of a constantly growing range of equipment for selected Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach models. The MANUFAKTUR portfolio comprises an exclusive selection of materials, colours and finishes that go beyond standard options and create a highly individual experience. The focus here is on expanding the individualisation options for customers in the top-end segment. The S-Class will be available from 2025 with a variety of new MANUFAKTUR Exclusive colours and further MANUFAKTUR options. As the Mercedes-Benz flagship, the S-Class exemplifies the extensive customisation options of the MANUFAKTUR programme. Through this and other continuous product improvements, the S-Class will remain attractive and competitive throughout its entire life cycle. A similar expansion is also planned for Mercedes-AMG sports-car models. As the MANUFAKTUR programme is very popular with customers and already accounts for over 30% of vehicles sold in the top-end segment in the first half of 2024, the aim is to expand it to include the S-Class, among others.
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