Mercedes-AMG Experience on Ice programme

London, 29 November 2023, (Oilandgaspress) –Improve your driving skills with Mercedes-AMG models on a frozen lake near the Arctic Circle or experience northern Sweden in an adventure in a G-Class: The new AMG Experience on Ice will offer the right programme for different requirements from the beginning of 2024.

A unique experience awaits participants in the AMG Experience on Ice on Lake Galtisjaure near Arjeplog: numerous handling courses are prepared on an ice sheet more than 60 centimetres thick. This stable base forms a perfect scenario for developing a feel for driving characteristics, braking behaviour and steering precision on icy surfaces. The highlight is a track that traces the Nordschleife of the Nürburgring.

Under professional guidance, participants can experience the dynamics and power of current Mercedes-AMG models up close. You will learn how to safely control powerful vehicles and delve deep into their technology. The focus is also on driving pleasure on snow and ice in the wilds of Swedish Lapland. The vehicle fleet offers a lot of variety and, with the standard all-wheel drive, also the best traction. All events include overnight stays in an exclusive 4-star hotel with a sauna and bar. There are also culinary highlights and unforgettable goosebumps moments. A professional photographer is on hand to capture the best memories.

Driving training for beginners and experts
The AMG Experience on Ice covers all experience levels and levels of difficulty. This ranges from beginners to advanced drivers to experienced experts. In the PERFORMANCE and ADVANCED courses, participants can expand on the theoretical basics of driving physics in practical exercises. In addition, the training deepens the safe handling of performance vehicles in challenging driving situations. Participation in the PRO level requires experience through completed AMG ADVANCED training or a comparable programme.

The entire offer is staggered in a variety of ways and takes individual training levels into account:


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