Maserati will celebrate its rich history, new showroom of modern icons, and era-defining future vehicles during Monterey Car Week 2023. Among the highlights expected to generate excitement is the Global Unveil of the track-only MC20-derived hypercar, Maserati MCXtrema, at The Quail alongside the North American debuts of the one-off GranTurismo Luce and Prisma. The House of the Trident will also mark an important milestone, celebrating 75 years of the iconic GranTurismo with special experiences throughout the week, including a once-in-a-lifetime track experience at the historic Laguna Seca Raceway. The action-packed week will begin with an array of activities at the elegant House of Maserati, which will provide a suitably luxurious representation of the brand’s signature Italian style. Offering its guests ‘La Dolce Vita’ hospitality along with the option to discover the sound performance of premium audio brand partner Sonus faber throughout the residence, the environment is meant to stimulate the senses as guests explore a diverse array of Maserati models.
Gracing the Maserati displays at the House, enthusiasts will find the GranTurismo PrimaSerie (Trofeo) and GranTurismo Folgore (BEV), among other notable models and Fuoriserie setups, where the glamour of Italian design and allure of Maserati come together in mesmerizing combination. Exclusive private test drives will be offered to experience first-hand the unmatched power of GranTurismo and MC20.,The Gen3 Tipo Folgore, Maserati Corse’s first all-electric race car
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