London, 28 June, 2023, (Oilandgaspress) Lancia Pu+Ra HPE is the brand manifesto for the next 10 years, a 100% electric concept car that represents the brand vision in terms of design, interior home feeling, sustainability, electrification and effortless technology. It is a drivable car with an unconventional sleek body for maximum efficiency, with a vision in terms of range, charging time & efficiency.
It is the first car of the new Lancia era, a low roof, 4 doors, inspired by the world of Italian interior design, thanks to the collaboration with Cassina, leader in the upscale furniture industry, for a typically Italian home feeling experience.
The name Lancia Pu+Ra HPE comes from Pu+Ra, the new pure and radical design language of the brand, while HPE stands for High Performance Electric. The new Lancia concept car fully embodies the principles of the new design of the brand, where the car volumes are created from the intersection of elementary geometric forms, such as the circle and the triangle, combined with few eclectic details from Lancia heritage, like the Venetian blinds of Lancia Beta HPE.
Lancia Pu+Ra HPE is a car with 70% of touchable surfaces made with eco-sustainable material that expresses Italianess, eclecticism, redesigned tradition and home feeling.
Lancia Pu+Ra HPE is the first car equipped with S.A.L.A. infotainment, which centralizes the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of the voice.
Lancia concept car is on tour in the six European countries involved in the internationalization process of the brand, starting from Germany: another historic step to make Lancia a desirable, respected and credible brand in the European premium market,” said the brand’s CEO Luca Napolitano.
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