London, 01 August, 2023, (Oilandgaspress) -With the Aventador, Huracán and Urus, Lamborghini enters the modern era, with special finishes or variable tones depending on how the light hits them: the so-called Harlequin or iridescent colors. Increasingly, requests came in for multicolored, shaded or cars with dedicated liveries.
Lamborghini has more than 360 colors to choose from, 60 of which are divided into five families (Sporty, Contemporary, Eclectic, Classic and Technical) reflecting the company’s heritage, its current product range and its future direction, without forgetting the possibility of having a specifically-developed finish. A further 300 colors are part of the Ad Personam palette, including those with special tones and more sophisticated technologies, with some available through the Lamborghini Car Configurator system, and others only by visiting the Ad Personam studio.
Lamborghini’s long-standing tradition of satisfying customer requests as far as possible became official with the opening of the Ad Personam Department in 2013, which allows customers to choose from an almost infinite number of color and trim combinations or, if they want, to have their own created.
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