London, 15 January 2024, (Oilandgaspress): – Hyundai Motor Company today officially launched immersive content on Roblox, following an open beta showcase on January 8 as part of the company’s participation at the Consumer Electronics Show (CES) 2024.
Hyundai Motor aims to engage young people in its vision of tomorrow through a fun and interactive experience on Roblox, a global popular immersive platform among Gen Z and Alpha. In the new ‘Hyundai Future Adventure’ metaverse, users can explore freely and interact with innovative technologies developed by Hyundai Motor.
Hyundai Future Adventure consists of six jump-action challenges themed around future mobility that will advance humanity. Users take their journey while exploring the future-themed park, which features robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future technologies.
The adventure maps include the H-tech campus, an area to explore cutting-edge technology; the HTWO waterpark, powered by hydrogen; the Robotics lab, featuring a range of Hyundai robots; the Spacecraft horizon, highlighting cosmic expedition; the Botanic garden, promoting sustainable values embodied by the IONIQ lineup; and Antarctica, featuring Hyundai rescue robots.
In addition to the included maps and challenges, Hyundai Motor has made a collection of digital items and accessories available on the Roblox Marketplace for the first time. This allows users to purchase and customize their avatars with robot characters – such as Dal-e and N Vision 74 – as well as other digital items.
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