Hyundai Motor Group is rolling out a fleet of art cars in Paris, France, from November 23–28, in a final drive to promote Busan, South Korea’s bid to host the 2030 World Expo. The voting for that honor will take place at the 173rd General Assembly of the BIE in Paris on November 28.
The Group is providing the Korean delegation with 10 Hyundai IONIQ 6 and Kia EV6, all-electric models, wrapped in a colorful graffiti design featuring symbols of Busan, such as seagulls and the Gwangan Bridge, as well as the slogan ‘BUSAN is Ready.’
The 173rd General Assembly of the BIE will see final presentations from each of the three candidate cities — Busan, South Korea; Riyadh, Saudi Arabia; and Rome, Italy — elected via secret ballot by each BIE Member State.
For this final campaign, the Group selected IONIQ 6 and EV6 to emphasize Busan’s commitment to hosting a carbon-neutral World Expo under the theme ‘Transforming Our World, Navigating Toward a Better Future.’
The art car fleet will tour major attractions, such as the Arc de Triomphe and the Louvre, as well as areas near the BIE headquarters and the embassies of various countries, promoting Busan’s bid to key officials from BIE member countries and tourists from around the world.
