EV Questions, Answers, & Solutions for Mainstream Buyers – CleanTechnica

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More and more people buy electric cars every year, and 2024 is again showing strong growth in EV sales. That also means that more and more of the EV-buying population are mainstream buyers. Early adopters have approached EVs in a different way than how mainstream buyers do (even though there are also some commonalities).

In a recent podcast, Xcelerate Auto’s KJ Gimbel and Milad Davoodi talked with CleanTechnica’s Scott Cooney about these matters and more. Listen to the full podcast via the embedded player below or on your favorite podcast network. Below the embedded player are some highlights and summary points from the podcast.

You can also listen to the podcast on Apple Podcasts, Spotify, SoundCloud, Overcast, Pocket, Podbean, or Radio Public.

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They start off by talking about some of the reticence to buying EVs, which Milad notes has basically been the same since the beginning. He contends that a lot of this comes from dealers, for various reasons. He also zeroes in one a simple human issue at play — most of us are nervous about change and resistant to it. He references the famous Mark Twain quote, “I’m in favor of progress; it’s change I don’t like.” He also notes that most of us are just trying to get by. “You know, your core focus in life — for I think the average American — is ‘how do I feed my kids and how do I feed my family?’” Indeed — if it’s not our select hobby or topic of interest, we don’t have time and just don’t know about what is going on with the latest tech and EVs. All of that together, it’s understandable that people continue to have concerns and questions about EVs.

KJ Gimbel also highlights that one problem is how much EVs and cleantech has been politicized. Innovation and tech used to be a unifying element of our society, but EVs have been the target of political attacks for years. Naturally, there are well known reasons for that, but we need to do our best to bring EVs beyond that and rise above the politicization of this industry.

They also talk about how it’s different features or benefits that appeal to different people. They shared anecdotes of people who went electric because of Dog Mode or for safety reasons or for other reasons. There are many ways to show people electric cars are better for them, but you have to understand the individual and what they’re looking for and need.

Then there’s a whole other matter rarely discussed when talking about EV sales and the EV industry: Most people buy used cars, not new cars. The good thing is that we’re finally getting to the point where there’s a large supply of electric cars on the used car market.

They even go into anti-EV memes, the meme industry, and social media.

Of course, Xcelerate has a role in this world, and in trying to break down barriers to EVs. The company is focused on helping more people open up to EVs, by providing them solutions for their concerns. In particular, they discuss XCare EV Protection coverage, which is “the only coverage that is built 100% for the EV owner.” That includes covering an EV’s battery and drive unit after it is out of warranty, and even covering those for used EV buyers. They jump into the history behind XCare, how it works, and how much XCare helps bring more people to EV life. Learn much more via that link and/or via the podcast.

This article has been sponsored by Xcelerate.