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Canada is in the middle of two crises that are converging in uncomfortable ways. On one side, housing supply has failed to keep up with demand for decades. Affordability is slipping out of reach for many households, and the workforce that builds homes is aging and stretched thin. On the other side, buildings and construction remain a major source of greenhouse gas emissions. Much of the public discussion has focused on operational energy, but a third of the climate problem in this sector is tied up in embodied carbon from materials like cement and steel. Those emissions are locked in before a single family or tenant ever moves into a unit.
What is becoming clear is that there is one lever that can address both issues at once. Cross laminated timber, or CLT, combined with modular manufacturing, can industrialize housing while cutting embodied emissions at scale.
The diagnosis — as always, I’m leveraging Rumelt’s kernel of good strategy — is straightforward. Canada’s annual housing completions hover around 240,000 to 270,000 units, while population growth points to the need for about 500,000 per year to stabilize affordability. Traditional site built construction is not delivering those numbers, and throwing more labor at the problem is not realistic given the shortages in skilled trades. At the same time, we continue to pour concrete and erect steel, cementing millions of tons of emissions in the process. These materials have a role in infrastructure, but they are overused in mid rise residential construction where other options are available. Housing delivery is slow, labor is scarce, and embodied carbon is ignored. That combination is unsustainable.
The guiding policy is to treat housing like advanced manufacturing. Instead of bespoke site work, we should think of apartments and mid rise condos the way we think of cars or appliances. They can be produced in factories, standardized for safety and efficiency, and shipped as panels or modules to be assembled quickly. CLT is the core material that makes this possible. It is strong, light, renewable, and produced from trees that sequester carbon as they grow. Modular construction methods allow for site preparation and factory production to occur in parallel, compressing schedules by 30 to 50%. Taken together, CLT and modular turn the delivery of housing from a cottage industry into an industrial system.
Mark Carney’s Build Canada Homes plan points in exactly this direction. It targets 500,000 homes per year, financed with low cost loans and equity for prefab builders, and supported by pattern book designs that can be stamped out repeatedly across sites. The Transition Accelerator’s mass timber roadmap sets capacity goals through 2030 and 2035 that align with this vision, calling for a million cubic meters of production by 2030 and doubling that five years later.
The actions are not complicated, but they require commitment. Government must act as an anchor customer by issuing multi year offtake contracts for modular CLT housing. That gives factories the volume they need to operate efficiently and pay down capital investments. Pattern books of pre approved designs must be created so that every project does not start with a blank sheet of paper. Public and private finance has to flow into the build out of 10 to 12 large regional factories, each capable of producing panels and modules at the scale required. Finally, procurement rules must reward low carbon materials. If federal and provincial governments mandate embodied carbon targets for housing, CLT will be advantaged over concrete and steel, and private developers will follow suit.
The data illustrates the point. A cubic meter of CLT stores roughly a ton of CO2 from the atmosphere, while producing it emits around 120 kilograms of CO2 from harvesting, drying, adhesives, and transport. That means net storage rather than net emissions. Replacing concrete and steel with CLT in mid rise apartments can cut embodied carbon by 15 to 40% depending on the design. Build times are compressed as well. A concrete structure often takes weeks per floor as forms are set, poured, and cured. A mass timber floor can be craned into place in days. Brock Commons, the 18 storey student residence at UBC, was built in less than ten weeks for the structural portion, a pace impossible with concrete.
My long term forecasts for cement and steel demand through 2100 show both materials peaking much earlier than most mainstream models anticipate and then tapering steadily for the rest of the century. The reason is not a collapse of construction but a shift in what we build with. As infrastructure build outs in China and other emerging economies slow, and as advanced economies move into maintenance rather than expansion, the structural drivers of cement and steel demand weaken. At the same time, substitution pressures grow stronger.
Cross laminated timber and other mass timber products are a central lever here. Every mid rise apartment or office built in CLT instead of reinforced concrete avoids both the cement in the slabs and the rebar that would have reinforced them. That substitution compounds over decades. In my projection curves, cement demand flattens and then declines to about half of today’s levels by 2100, while steel demand bends downward as electric arc furnaces dominate a smaller total market. CLT is not the only factor, but it is one of the most powerful and immediate ways to cut into the trajectory of the two most carbon intensive building materials we use.
Canada’s opportunity is twofold. Domestically, meeting the 500,000 homes per year target is only possible if housing is industrialized with mass timber and modular methods. Internationally, demand for CLT is rising quickly in the United States, Europe, and Asia, and Canada has the forest resource and technical expertise to capture a large share of that market. The risks are also clear. If we fail to build factories, if insurance and code barriers remain unresolved, or if competitors move faster, Canada could miss the window. This moment in time will not repeat itself. Other countries are already scaling their mass timber industries.
The argument for CLT and modular as Canada’s fastest lever is not speculative. It is grounded in the numbers on housing starts, embodied emissions, and build time compression. It is reinforced by policy commitments from the federal government and by industry roadmaps that chart the path to scale. The task now is to align policy, finance, and industry action so that Canada moves from demonstrations and pilot projects to a mainstream manufacturing system for housing. If we succeed, we will ease the housing crisis, cut embodied carbon, and establish a new advanced manufacturing sector that can compete globally.
This series of articles will explore in depth how that transformation can be achieved, from Carney’s housing initiative to export strategy, from steel and cement demand shifts to decarbonizing the forestry supply chain, and from Indigenous led stewardship to investor economics. The lever is real, the window is open, and the opportunity is Canada’s to seize.
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