London, September 13, 2024, (Oilandgaspress) ––American actor and director Bradley Cooper is the star of a short film that will spearhead a new brand campaign for Mercedes-Benz featuring the G 580 with EQ Technology (energy consumption combined: 30.3-27.7 kWh/100 km | CO₂ emissions combined: 0 g/km | CO₂ class: A)[1]. The film showcases the essence of the G-Class brand through a dramatic action sequence. It unites the adventure of driving a G-Class, whether off-road or in any urban surrounding. It supports the G-Class to be unlimited by roads and any conventions and underlines the vision of empowering individuals to purse their own path without fear of failure. The Hollywood superstar – a passionate G-Class driver for years – attended the world premiere event in Los Angeles. The premiere was accompanied with a product campaign launch and is being continued for the market launch.
“The G-Class has been a part of my life for nearly 20 years. For me, it’s always been more than a car: it’s been a companion on every adventure.”
Bradley Cooper, Actor, Film Director and Producer
“Bradley Cooper was a natural choice for this world premiere and campaign as he is a longstanding fan of our iconic G-Class. As part of our beloved G-family, Bradley is a true inspiration for crossing limits.” Bettina Fetzer, Vice President Communications & Marketing, Mercedes-Benz AG
Campaign concept
Mercedes-Benz presented the G 580 with EQ Technology – the first fully electric variant of the timeless offroad icon – earlier this year. The forthcoming market launch is being accompanied by a global campaign with a brand film starring Hollywood A-lister Bradley Cooper.
The visually striking centrepiece of the campaign creates a world where individuals are empowered to pursue their own path without fear of failure – because the G-Class turns every obstacle into an opportunity for growth.
It also highlights the fact that although the G-Class is a dedicated off-roader designed for use on rough terrain, it is also the perfect fit for urban environments – where most of the vehicles are used these days. No matter where the fans of the off-road icon are travelling, what they appreciate is the feeling of independence and the certainty that they can tackle any terrain if they choose to.
Providing the musical backdrop to the film is the iconic song, “Ain’t No Mountain High Enough” in a new version. Originally written & composed by Nickolas Ashford & Valerie Simpson, publisher/copyright owner: EMI Music Publishing
Information Source: Read More “The Rise of Electric”
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