London, July 02, 2025 , (Oilandgaspress) –––Bentley Motors has unveiled a new ‘Bentley Wings’ emblem – the first step of a design and brand revolution at the British marque. The new ‘Winged B’ is just the fifth iteration in Bentley’s 106 year history and will be previewed with the reveal of a future vision concept car on 8 July, coinciding with the opening of a new Design Studio at its headquarters in Crewe, England.
The original ‘Winged B’ design was created by F. Gordon Crosby in 1919. Developments followed in 1931, the 1990s and 2002, but the new 2025 design is the biggest change to the instantly-recognisable mark in more than a century of history. Created in-house by Bentley’s own design team under the watchful eye of Director of Design Robin Page, the new Winged B is the first step of the next chapter for the Bentley brand and its DNA. Crafted with confidence, care and creativity, the new emblem is symbolic of an exciting future for Bentley.
The new emblem has been revealed on the front of an as-yet unseen new future vision concept car, which in turn heralds the start of a new era of Bentley design language. Set to be revealed next week on 8 July, the concept – while not production intent – gives a hint of the direction in which Robin will be leading Bentley design for a new line-up of products in the future, inspired by an iconic Bentley of the past.
The new Winged B
The design of the new Winged B was led by Robin Page, supported by a small and dedicated internal team. Initially, a competition was run, allowing the entire design team to submit concepts and sketches. The final design chosen was proposed by Young Nam, a member of the Interior Design team, and that concept was then developed and detailed into the final version.
The mission in designing the new emblem was to capture some of the beautiful details from the previous designs – for example, the diamond pattern of the inner wings and the B ‘centre jewel’ – but create a more modern and progressive design.
The shape of the new wings themselves are sharper and more dramatic than the outgoing version – more reminiscent of the angled wings of a Peregrine Falcon than the previous softer shapes. The lower feathers underneath the B have been removed entirely, for a visually-cleaner shape.
The centre of the wings retains the B centre jewel, but redesigned in such a way that the device can stand alone and be used as a graphic without the wings. The jewel has been redesigned to capture the high quality details seen in luxury watch design, including a bevelled glass edge and chamfered metal surround, with a 3D depth of the “B” below the surface.
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