London, September 18, 2024, (Oilandgaspress) ––Actor, director and producer Antonio Banderas and his daughter Stella are the stars of a short film at the centre of a new brand campaign. However, there is another leading role – that of the Mercedes‑Benz E‑Class with personalised experiences. The film storyline shows Antonio Banderas driving Stella’s E‑Class for one day. And since he borrowed Stella’s Mercedes me PIN, he experiences some of her daily routines and gets an insight into his daughter’s life with surprising moments. The E‑Class is capable to adapt its owner’s habits and knows his or her favourite spots. Along the way, he also discovers a few things about his daughter that he did not know about before.
Campaign details & timeframe
“In Her Shoes” is a global brand campaign running on the brand’s social media channels.
The rollout begins on September 16, 2024, with the launch of the TV commercial (TVC) in Germany. The campaign will run across the global brand channels with dates varying from market to market.
In addition to the long main film starring Antonio and Stella Banderas, there are short versions of various length on Mercedes‑Benz social media channels worldwide and print ads.
As part of the activation, the campaign will be on display in Studio Odeonsplatz by Mercedes-Benz in Munich from October 9, 2024.
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