Consumers in Europe reported mixed feelings about the economy in August. Those feelings manifested into a range of behaviors—for example, price became a more important factor in purchase decisions. A greater emphasis on the omnichannel experience, as well as health and environmental considerations, also characterized European consumer behavior in the third quarter of 2023. The following six charts highlight findings from our latest ConsumerWise research in five European countries: France, Germany, Italy, Spain, and the United Kingdom.
This snapshot of the European consumer reflects the complicated world around them, one in which uncertainty lingers. The survey results indicate that value may become a more important purchase consideration, but certainly not the only one. European consumers are open to new experiences and to discovering brands across a variety of channels, creating valuable opportunities for consumer goods and retail businesses across the region. Check out our ConsumerWise page, and contact us for more information and additional insights.
To save or to splurge? That is the question confronting European consumers, who have the most optimistic economic outlook they have had in at least a year, in the face of continuing price increases. For some, the answer is “both.” The following five charts highlight findings from our latest ConsumerWise research survey, conducted in May 2023 in five European countries: France, Germany, Italy, Spain, and the United Kingdom.
The snapshot of the European consumer today reflects the tension between intending to spend and save under the pressure of higher prices, albeit with more nuance than one might find in a typical economics textbook. These sentiment data indicate that value may become a more important driver of purchases—but certainly not the only one.
Check out our ConsumerWise page and contact us for more information and additional insights.
