London, 05 March 2024, (Oilandgaspress): –#SHEdrivesalambo arrives in the Middle East, witnessing a group of women engaged on a road trip from Dubai to Ras Al Khaimah. The Lamborghini Urus S[1], the most sold Super SUV to women in the region, saw the guests driving over 400 kilometres, passing the highest peak in the UAE and staying in a protected area of the Al Wadi desert. The winding roads, exhilarating off-road adventures, stunning panoramas and a profound deep dive into the brand shaped the experience.
The two day-long gathering offered the guests a 360-degree brand exploration. The insight sessions started with a workshop on Lamborghini’s forward-thinking, breaking-stereotypes principles, and how it is facing evolution and looking towards the future. A session from Centro Stile, Lamborghini’s design department, explored one of the topics that makes the brand well known worldwide: the almost infinite possibilities for personalizing color and trim through the Ad Personam program.
The road trip started with driving from Dubai city, heading out east on a spectacular route to Jebel Jais where the guests dined at Puro 1484, the highest restaurant in the UAE. Named according to its height above sea level – 1,484 metres – the restaurant boasts a magnificent, panoramic view of the UAE’s tallest peak, Jebel Jais, and its other-worldly landscapes among the Hajar Mountains. The route’s final 100 kilometres continued into the Al Wadi desert for some off-road driving, with the guests hosted in a 1,235-acre nature reserve where a typical Arabic dinner was enjoyed in the heart of the desert.
The Urus S, the main protagonist of the event, was a perfect fit for those choosing the purest sublimation of performance, luxury and versatility in a Super SUV. Powered by a twin-turbo V8 engine with increased power to 666 CV, it delivers an improved weight-to-power ratio of 3.3 kg/CV. Acceleration propels the Urus S from 0-100 km/h in 3.5 seconds with a top speed of 305 km/h. Characterized by sophisticated design enhancements advocating its sporty but luxury lifestyle persona, the Urus S Super SUV distinguishes itself in every environment. A significant increase in options in terms of colors, trim, wheels, style packages and special details allows customization across the spectrum, from understated style to maximum sportiness.
The #SHEdrivesalambo project was initiated in 2023 in America, rolling out to other markets globally with the aim of speaking out on Automobili Lamborghini’s messages around diversity, equity and inclusion.
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