London, 11 January 2024, (Oilandgaspress): – Hyundai Motor Company and Kia Corporation have released details of the ZER01NE Creative Talent Platform, with which they will showcase innovative startups at CES 2023. The ZER01NE Platform highlights Hyundai Motor Group’s strategy of building relationships with and nurturing an ecosystem for creators and startups. The ZER01NE Pavilion will be located at Venetian Exo 1st floor Eureka Park.
Ten startups are exhibiting in the ZER01NE pavilion, developing solutions for a diverse range of challenges. These range from digital therapy for children with attention deficit hyperactivity disorder (ADHD) to advanced camera technology that provides a human-like wide field of view to smart robots.
“Many of the disruptive breakthroughs that are shaping the transformation of mobility are coming from startups operating outside the automotive industry. Therefore, it is essential that Hyundai Motor Group leaves no avenue unexplored when researching future technologies,” said Dr. Yunseong Hwang, Vice President and Head of Open Innovation Execution Group at Hyundai Motor Group.
“The ZER01NE initiative enables the Group to engage with the best and brightest next-generation startups to develop innovative solutions. The influence of the ZER01NE Creative Talent Platform reaches far beyond the automotive and mobility sectors to accelerate the development of technology that will also deliver benefits for humanity as a whole.”
The ZER01NE initiative is presented at CES within an exclusive ZER01NE Pavilion, which features an open-plan layout and an array of interactive exhibitions for guests to enjoy. The pavilion is divided into four zones. The Startup Zone presents ten startup companies. Five of these are presented by the ZER01NE Accelerator program, operated by Hyundai Motor and Kia, which nurtures relationships with and fosters the growth of external startups worldwide. The remaining five startups have been formed internally within the Group, based on ideas and innovations that have come from employees, and are promoted by the Group’s internal ZER01NE Company Builder program.
Each of the external startups has benefitted from participation in the Group’s ZER01NE Accelerator program. This enabled them to apply to one of 38 projects derived by the Group’s internal teams under seven key themes: auto tech, in-car user experience (UX), charging, mobility services, smart logistics, smart construction, and materials. Each startup was limited to one specific project. The successful applicants were provided with a project budget and have the potential to be evaluated for equity investments.
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