London, December 18, 2024, (Oilandgaspress) ––– Honda today announced an all-new hybrid-electric Prelude sports coupe will be introduced to the U.S. market late next year, returning one of the brand’s most iconic nameplates to the lineup. The stylish new Prelude will mark the debut of Honda S+ Shift, an innovative new drive mode that further advances Linear Shift Control to deliver maximum levels of driver engagement, in keeping with the heritage of the Prelude line.
“The return of the Honda Prelude as a hybrid-electric sports model demonstrates our continued commitment to offer a variety of exhilarating products to meet the needs of our customers,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “The first three products in the Honda lineup in the 1970s were Civic, Accord and Prelude, and soon all three will be back together again in our passenger car lineup as hybrids.”
The hybrid-electric Honda Prelude Concept made its first North American appearance at the 2023 Los Angeles Auto Show following its global debut at the 2023 Japan Mobility Show, 45 years after the first-generation Prelude entered production in November 1978. A beloved favorite of automotive enthusiasts, the sports coupe consistently introduced innovative new technologies to the Honda lineup and industry across its five generations, including four-wheel steering (4WS) and torque vectoring Active Torque Transfer System (ATTS).
Honda Electrification Strategy
Honda established a global goal to achieve carbon neutrality for all of its products and corporate activities by 2050. Toward that goal, the company’s vision is to make battery-electric and fuel cell electric vehicles represent 100% of its vehicle sales by 2040.
Hybrid-electric vehicles are a key step in this Honda electrification strategy, which includes equipping its core models with hybrid-electric powertrains – with the company celebrating 25 years of hybrid sales in America. Honda has achieved record electrified vehicle sales in 2024, which now represent more than a quarter of the brand’s total sales. Hybrid-electric trims currently make up more than 50% of Accord and CR-V sales, and the newly introduced Civic hybrid is expected to ultimately represent about 40% of Civic sales. Cumulative sales of Honda electrified vehicles top one million.
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