The grocery retail market in South Africa has been under sustained pressure for several years, but in 2024, the data indicates signs of a turnaround. Fewer South African consumers in both high- and low-income groups are focused on saving money and more looking to buy premium products. There has also been increased demand for convenience, with more shoppers turning to online channels and buying food-on-the-go products. High-income consumers are also increasingly placing a premium on buying healthier and sustainable food.
The market is more interesting and dynamic than ever. Our 2024 State of Grocery research in South Africa looks at the market’s exposure to global trends as well as its unique aspects and dynamics. We identify several opportunities, including growing online and discounter formats, the use of artificial intelligence, and emerging frontiers such as retail media.
To read the full article, download the PDF here.
This is a South Africa–specific version of McKinsey’s State of Grocery Retail 2024 report series.
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