A 4% increase compared with July 2023. Hyundai set total sales records in July for Elantra HEV (+13%), Santa Fe HEV (+75%), Tucson HEV (+109%) and Palisade (+50%).
Hyundai’s total hybrid sales were up 67% in July. Retail sales of electric, hybrid and plug-in hybrid vehicles represented 25% of the retail sales mix, with IONIQ 5 retail sales increasing 1.4%. Retail sales for Sonata (+65%) and Palisade (+41%) also climbed. This was also the best ever month in retail and total sales for the Tucson HEV.
“Despite a challenging start to July as the CDK disruption began to resolve, Hyundai achieved a solid 4% increase in total sales, fueled by our HEV and EV lineup,” said Randy Parker, CEO, Hyundai Motor America. “Our overall total sales results in July reflect the sustained consumer demand for diversified product portfolio.”
July Total Sales Summary
| Jul-24 | Jul-23 | % Chg | 2024 YTD | 2023 YTD | % Chg | |
| Hyundai | 69,202 | 66,527 | +4.0% | 468,725 | 461,140 | +1.6% |
July Product and Corporate Activities
- Hyundai President and Global COO José Muñoz Named Executive of the Year by NEMPA: President and chief operating officer of Hyundai Motor Company, and president and CEO of Hyundai and Genesis Motor North America José Muñoz was named Executive of the Year by the New England Motor Press Association (NEMPA) at the media organizations’ annual award ceremony in Boston.
- Hyundai Strengthens U.S. Marketing Team: Hyundai Motor America has restructured its marketing department creating two new divisions: marketing creative and marketing performance.
- Hyundai Announces 2025 Model Year Changes: Hyundai released a summary of changes to its lineup for the 2025 model year.
- Hyundai Launches “It’s OK” Advertisement During the 2024 Summer Games: Celebrating the start of the 2024 Summer Games, Hyundai launched a new advertisement titled “It’s OK.” The sports-themed ad highlights the importance of finding joy in your journey even if that means taking a break from playing a particular sport and trying something new.
- Santa Fe Named Top Midsize SUV in J.D. Power 2024 U.S. APEAL Study: J.D. Power has named the 2024 Hyundai Santa Fe as the most appealing vehicle in the midsize SUV segment in the 2024 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM
- 2025 Tucson SUV Pricing Released: Hyundai released pricing for its thoroughly refreshed 2025 Tucson compact SUV, starting at $29,750, including a $1,395 destination charge.
- Santa Fe Named Best U.S.-Built SUV by American Cars and Racing: Hyundai’s all-new 2024 Santa Fe has been named Best U.S.- Built SUV by American Cars and Racing.
- Hyundai Launches New Marketing Campaign: Hyundai launched a marketing campaign tilted “Quality Isn’t a Luxury” highlighting the quality, dependability, reliability, and safety of its vehicles.
- Hyundai Donates To Support Child Passenger and Pedestrian Safety: Hyundai Motor America announced its donation of $100,000 to Children’s Hospital Los Angeles (CHLA) towards its Injury Prevention and Child Passenger Safety Program.
Model Total Sales
| Vehicles | Jul-24 | Jul-23 | % Chg | 2024 YTD | 2023 YTD | % Chg |
| Elantra | 13,764 | 11,898 | +16% | 76,053 | 86,636 | -12% |
| Ioniq 5 | 3,416 | 4,135 | -17% | 22,144 | 17,776 | +25% |
| Ioniq 6 | 778 | 1,745 | -55% | 7,690 | 4,990 | +54% |
| Kona | 6,713 | 6,123 | +10% | 53,252 | 44,048 | +21% |
| Nexo | 2 | 34 | -94% | 79 | 139 | -43% |
| Palisade | 8,635 | 5,752 | +50% | 62,382 | 45,199 | +38% |
| Santa Cruz | 2,615 | 2,903 | -10% | 20,560 | 22,953 | -10% |
| Santa Fe | 8,989 | 10,612 | -15% | 65,611 | 71,754 | -9% |
| Sonata | 5,755 | 3,209 | +79% | 36,902 | 30,543 | +21% |
| Tucson | 16,135 | 17,534 | -8% | 108,281 | 118,125 | -8% |
| Venue | 2,400 | 2,581 | -7% | 15,771 | 18,940 | -17% |
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