London, June 21 2024 , (Oilandgaspress) –––– Hyundai Motor Group (the Group) hosted a technical seminar entitled ‘From Logic to Magic: 5 Ways to Make Tech Resonate’ at Cannes Lions 2024 for global media and marketers. The Group is the first in the automotive industry to share its technical thought leadership in an official seminar session at the global event for creative communications.
From June 17, the five-day Cannes Lions Festival of Creativity, established in 1954, showcases global advertising and communications excellence across 30 categories in almost 200 sessions. Now in its 71st year, the annual event attracts over 25,000 submissions and 13,000 participants from more than 100 countries. The official seminars and award ceremony are particularly interesting to global marketers due to the intense competition among multinational companies.
Through its seminar, the Group shared how Hyundai Motor Company and Kia Corporation effectively communicate about its complex technologies, namely hydrogen energy, autonomous driving, robotics, advanced air mobility (AAM) and advanced materials, to tackle issues like accessibility, environmental impact, energy efficiency and traffic congestion.
The Group’s presentation emphasized advanced materials and highlighted Hyundai Motor and Kia’s commitment to sustainability and innovation, illustrating how material science supports all technology development by the Group.
The presentation highlighted Hyundai Motor and Kia’s innovative Nano Cooling Film, which is designed to reduce a vehicle interior’s temperature by up to 10°C in hot weather without darkening the glass, significantly lowering the energy consumption needed to cool the interior.
Nano Cooling Film consists of three layers. The outer layer radiates heat at mid-infrared wavelengths from the interior to the exterior of the vehicle, while the inner two layers reflect incoming heat at near-infrared wavelengths, significantly reducing the total amount of heat that reaches the vehicle interior.
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